Falcom

FALCOM Saudi Arabia

The Brand Union Dubai assigned me with the task to create an identity for Falcom, a new investment bank based in Saudi Arabia. The icon for this highly specialised bank is derived from the shape of a diamond and symbolises the client’s key differentiator as being the specialist in the investment field. The diamond is also a shape which is deeply rooted in traditional arabic patterns.

MY ASSIGNMENT
  • Brand strategy
  • Logo development
  • Brand design guidelines
  • Branded environment
  • Campaign concept