Smart solutions are always simple solutions.
— I. Keepsayingthat
As a Brand Consultant & Design Director Lars has been helping companies to find and visualize their own identity for more than 20 years now. With his outside perspective he will help you to get to know your own company better. For him corporate branding does not mean cosmetics or decoration but character representation. Every company is unique, an individual.
ONE OF THESE CASES
For one of my greatest challenges I was hired by an international management consultancy to save a misdirected branding project. What had happened? The company in question had hired a Swiss design agency to develop and lead their massive global rebranding project. Dozens of neatly printed booklets and a year later, when the implementation phase was due to begin, a bad premonition unfortunately became reality. The delivered work was unusable. It was simply impossible to put the flawed concept into practice. At this point a considerable part of the budget had already been spent.
I was therefore called in to carry out an independent and professional assessment of the situation. In concrete terms: what’s good — what’s bad. In close cooperation with the Global Marketing Director and the Managing Director I immediately started with the necessary development of new brand design elements and guidelines so that the course could be set anew.
The rebranding project was eventually a great success and could be implemented for all 69 offices in a total of 40 countries. With my help my client was also able to save an enormous amount of agency fees.
CAN you ANSWER “YES” TO ANY OF THESE QUESTIONs?
- Do you need an experienced consultant who understands and combines both analytical corporate strategy and creative design?
- Are you looking for a partner who has managed branding projects on both the agency and company side and is therefore familiar with both perspectives?
- Do you prefer an external expert who is only obliged to you as the client and not to any agency network?
- Have you already commissioned an advertising or design agency but are unsure whether the path you have chosen is the right one? Would you sleep better at night if you could get a second opinion from an independent expert?
Probleme kann man niemals mit derselben Denkweise lösen, durch die sie entstanden sind.
— A. Einstein
SOME COMPANIES I HAVE WORKED AT
Interbrand Zintzmeyer & Lux, Zurich
Landor Associates, Hamburg
The Brand Union, Dubai
The Boston Consulting Group, Vienna
SOME CLIENTS I HAVE WORKED FOR
Carl Zeiss AG
It’s not what you look at that matters, it’s what you see.
— H. D. Thoreau
Wege entstehen dadurch, dass man sie geht.
— F. Kafka